Beer

People want to drink in bars again. Here are ways to help make sure it’s your beer they’re drinking.

Last year was another tough one for beer sales, though there’s been a gap between retail and on-premise sales. Let's take a high-level look.

Distributor consolidation, competitive shelf sets, and beyond-beer beverages make a compelling case for external sales help. Here’s how to evaluate them against the in-house alternative.

It seems like everything is getting more expensive these days, but what about the price of alcoholic beverages? Let’s take a closer look.

Should a low-ABV beer be high on your brewing schedule? Here, brewers who are crafting “mid-strength” ales and lagers—in the neighborhood of 3 percent ABV—weigh in on whether they might thrive among stronger and nonalcoholic options.

With brands such as RedBridge and Glutenberg no longer widely available, smaller breweries are finding success in a “need state” niche.

When it comes to growing sales beyond the taproom, even smaller breweries can professionalize and secure wins.

With a looming ban on hemp-derived THC products set to take effect in months, the leading advocate for hemp beverages talks about their future, their similarities to craft beer, and what happens next.

Is it true that younger people are drinking less beer? And are there fewer beer drinkers than there used to be? Let’s consider some numbers that might undermine those assumptions.

Much of the real work of selling beer happens at the bar—and it often starts with a question. Here’s how to ready your taproom team with the answers that satisfy customers and promote sales.

The most prestigious beer competition in the United States is open to breweries from across the country, but some states tend to win more than others for reasons that include population size (i.e., more breweries) and proximity. Let’s take a closer look.

There is an art to designing, brewing, and blending tasty beers that get their complex character from mixed cultures and time on oak. To give your art its best shot, however, it’s best to know the science.

Whether taproom-based or a way to mail out your most prized beers, clubs provide steady revenue while developing a base of loyal customers.

Whether you want to raise prices to cover increased costs or hold them in hopes of boosting volumes, here’s what to expect from discussions with your distributor.

Senators who oppose hemp-derived intoxicants slipped a ban into the bill that ended the government shutdown. Now it’s law, and businesses making THC beverages have a year to lobby for changes—even while preparing to discontinue those products or close up shop.

Opportunities are knocking in the cannabis-beverage space, but there are also risks and uncertainties. Should your brewing business open the door?

As guaranteed taproom-fillers, private events can boost your brewing business—all you need is the space, a few options for food, and fresh ideas.

An efficient, relentless focus on a single IPA is fueling regional success for this Vermont powerhouse.

From a total revamp to more iterative changes, here’s how you can ensure one of the most important beers in your portfolio keeps up with the times.

People are looking hard for value right now—and even when margins are tight, strategically offering deals on beer can pay.