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Special Occasions: How Hosting Private Events in the Brewery Can Pay

As guaranteed taproom-fillers, private events can boost your brewing business—all you need is the space, a few options for food, and fresh ideas.

Industry All Access
Photo: Courtesy Beach Haus
Photo: Courtesy Beach Haus

If you’ve been seeing more signs that say, “Sorry, closed for a private party,” on the doors of bars and restaurants, you’re not alone.

Like breweries and taprooms, these spaces have always been venues for everything from smaller bridal showers to larger corporate holiday parties. These days, however, many businesses are leaning even further into their event-space capabilities. After all, these events can pack a taproom, so it shouldn’t take many to turn around a brewery’s balance sheet.

Here, we speak with breweries making dedicated efforts to succeed with these events, looking for tips on how breweries of any size can profitably manage private parties as part of their business.

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