The most successful and visible nonalcoholic beers aren’t coming from smaller, local breweries. Those shelves in grocery stories and bottle shops are crowded with the biggest brands—whether they’re multinational “0.0” offerings, the line extensions of legacy craft breweries such as Sierra Nevada and Deschutes, or the fast-growing specialist brands such as Athletic and Go.
While those bigger brands appear to dominate the NA market, they don’t have a monopoly on it. Nor does your brewery need deep pockets and a wide distribution footprint to develop an NA product.