The latest data figures from the Beer Institute are bullish on nonalcoholic beer, as growth continues at a significant pace and more drinkers reach for NA options to complement their regular consumption. In addition, NA beer has a remarkable advantage over NA wine, spirits, and RTDs. Whether the NA segment can maintain such a pace remains to be seen, but these numbers—sourced from the Beer Institute’s sales-to-retailer program, its commissioned survey, and Nielsen IQ—show NA beer growing at a rapid clip.
Source: Beer Institute, www.beerinstitute.org/data-economic/non-alcohol-beer-growth-trends