Whether it’s beer or any other product, today’s consumers want—and have come to expect—some degree of customization, personalization, and exclusivity. Meanwhile, your brewing business presumably would benefit from any steady, predictable source of revenue it can find.
There is one solution in particular that has the potential to satisfy both parties: membership programs.
Whether it looks more like a mug club or a subscription service, building a beer membership program often proves reliably beneficial. Besides steady revenue from membership fees, you’re also developing and encouraging an especially loyal customer base.
Establishing your own program boils down to choosing its structure and the perks for members. From several smaller breweries around the United States, here are some of the different shapes that membership programs can take—including ideas for various perks and insights into how to make these clubs as successful as possible.