On Jason Brenden’s first day as head brewer and director of operations at Bridger Brewing, he blew up his brewery’s flagship IPA. Brenden was part of a leadership meeting focused on refreshing the packaging for Vigilante IPA when he offered a bold suggestion: What if they changed the beer entirely?
So, Your Core IPA Isn’t Meeting Expectations—Now What?
From a total revamp to more iterative changes, here’s how you can ensure one of the most important beers in your portfolio keeps up with the times.
By Kate Bernot
Industry All Access
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