Kate Bernot

Breweries that fawn over social media while ignoring their email subscriber list are doing themselves a disservice. In the first of a two-part series, here’s why and how to refresh your newsletter strategy.

• Marketing
• Newsletters
• Email Newsletters

Whether we’re sucking it directly from the air or recapturing it from active fermentation, several factors—shortages, rising costs, and environmental concerns—are nudging more breweries away from dependence on external CO2 supply.

• CO2
• Shortages
• Recapture

After 11 years in business in the nation’s capital, DC Brau is banking on a nostalgia-infused mainstream lager and a neighborhood taproom to keep the local love flowing.

• Case Study
• Nostalgia
• Lager

These demographic insights could help you please the fans you already have—and, potentially, win the ones you don’t have yet.

• Marketing
• Consumers
• Insights

When done correctly, producing exclusive beers for bars and restaurants can be a sales and marketing win. However, they also come with production challenges and regulatory hurdles.

• House Beers
• Marketing
• Local Partnerships

When efficiency and smart investment are top priorities, it’s time to make sure your brewery’s tech suite—from inventory to sales—delivers.

• Management
• Software
• Tech Stack

From packaging mix to vendor contracts, here are areas that deserve breweries’ attention when margins are shrinking and every dollar counts.

• Inflation
• Costs
• Prices

As large-scale, destination beer festivals emerge from COVID hiatuses, they are encountering a different competitive and economic landscape from just a few years ago.

• Festivals
• Beer Festivals
• Pandemic

You don’t have to join ’em to beat ’em. Trends in flavored malt beverages, canned cocktails, and even nonalcoholic products suggest new ways to develop and market beer that connects with today’s exploratory drinkers.

• RTDs
• Beyond Beer
• Cocktails

This hybrid brewery and distillery is igniting growth with a second location while staying true to the quality-focused principles that lit its spark.

• Case Study
• Chicago
• Expansion

Looking to widen their customer base, hybrid brewery-distilleries are getting into ready-to-drink canned cocktails.

• Cocktails
• RTDs
• Distilleries

Fruit beers with straightforward flavors and familiar inspirations may be all that breweries need to keep up with ready-to-drink canned cocktails. (The little umbrellas are optional.)

• RTDs
• FMBs
• Fruit Beer