Nostalgia

From nostalgia and augmented reality to big cans and clear communication of flavor, here’s how today’s breweries are standing out on increasingly crowded retail shelves.

After 11 years in business in the nation’s capital, DC Brau is banking on a nostalgia-infused mainstream lager and a neighborhood taproom to keep the local love flowing.

Driven by nostalgia, hometown connections, and the chance to sell some beer at volume, a handful of independent breweries are successfully reviving long-lost local lager brands.