10 articles in this category
Beer festivals aren’t the only kinds of events where small breweries can raise their profiles and win over new customers. From local fundraisers and art shows to major music festivals, here are some tips on identifying events and getting the most out of them.
Today, with distributors cutting back and tough competition at retail, it’s time to re-emphasize the festival as a way to attract new customers. Here are some experience-based tips on running a successful and profitable event.
As large-scale, destination beer festivals emerge from COVID hiatuses, they are encountering a different competitive and economic landscape from just a few years ago.
Ready to get back to holding beer fests and other special events? As more people get vaccinated and authorities relax some rules, there are ways to ensure a profitable event where people feel safe.
Among the myriad ways that taprooms and brewpubs are luring customers this winter—beyond blankets and space heaters—is one approach that appears counterintuitive during a pandemic: by organizing special events.
State brewers’ guilds work for the common interest of independent breweries, but the pandemic dealt a severe blow to their ability to raise money and operate. Here’s how they’re getting by—and how breweries and suppliers can get involved.
The pandemic has sidelined another festival, but the competition for barrel-aged beers will continue, and would-be festgoers can buy mixed sixers to participate from home.
The Great American Beer Festival will happen this year, but in an altered and dispersed form. Besides a two-day virtual event, hundreds of breweries around the country are offering sweet deals to passport holders. The crazy thing? It just might work.
GABF goes online this year—our pretzel necklaces will look fine on Zoom—while the competition will proceed with care. August 28 is the deadline to submit beers.
Anticipating fewer entries this year, the Great American Beer Festival competition has combined some style categories, reducing them from 107 to 90.