Kate Bernot
Getting Carded: How to Successfully Require Proof of VaccinationsBy Kate BernotAs vaccination rates lag and the Delta variant surges, some breweries are choosing to require proof of vaccination for staff or customers; in some places, it’s required by law. Here’s how some are implementing such policies while minimizing complications.
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Help Wanted: Breweries Rethink Employment to Adjust to Staff ShortagesBy Kate BernotAs unfilled hospitality jobs set new records, breweries may need to reconsider pay, benefits, and culture to better lure and keep good people.
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So, You’re Thinking About Raising Beer Prices?By Kate BernotWith inflation and supply-side costs in the headlines, many breweries are wondering whether now is the time to raise prices in their taprooms or on shelves. But experts warn not to make that decision too quickly.
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“We’re At Plan C”: Coping with Malt Supply-Chain DisruptionsBy Kate BernotA lack of shipping containers in Europe has made it impossible for many North American brewers to get malts they rely on for some of their most important beers. It’s unclear when the situation will improve.
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Urban South Brewery Is Growing with IntentionBy Kate BernotNew Orleans’ Urban South outpaced its own ambitious goals for Louisiana. Now it’s thinking big in Texas—and beyond.
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Rising Costs: Strategies to Save on PackagingBy Kate BernotAs prices increase on everything from PakTech carriers to cardboard, here’s how breweries are thinking creatively—and sustainably—to reduce costs.
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Direct-to-Consumer Beer Shipping: Six Questions to AskBy Kate BernotOnline beers sales are growing, but there are complex state and local rules that must be understood to be followed. Knowing and following those rules is key to further expanding this avenue to additional sales.
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Fostering a Culture of Accountability at Small BreweriesBy Kate BernotThe recent outpouring of stories about sexism and harassment makes it plain that breweries must do more to cultivate environments where people look out for each other. Here are concrete suggestions from experts on how to get there.
Marketing Trends: Augmented-Reality Packaging for Small BreweriesBy Kate BernotTech that can bring beer labels to life—with animation, music, information, stories, and more—may soon be affordable to even the smallest breweries.
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Case Study: HOMES (& Smooj)By Kate BernotA small Michigan brewpub created a monster with its increasingly popular smoothie seltzer, expanding its footprint and inspiring imitators.
Quality Control: Top Tips for Reducing DO on Inline CanningBy Kate BernotLet’s give the DO topic some oxygen—here are some practical ways that breweries using inline and mobile canning setups can reduce O2 in the package and better control freshness.
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Designing Your Brewery’s Website to Pump Up Online OrdersBy Kate BernotMore breweries are now using their websites to sell beer directly to drinkers, whether for on-site pickup or for delivery straight to their doors. Subpar design can hinder those sales. Here are ways to help customers buy more.
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