
You’ve Got Mail: 7 Tips for Developing a Successful Brewery Newsletter
For the third and final installment in our You’ve Got Mail series, our own COO offers his best advice on building newsletters that attract and keep an audience of customers.
4 articles in this category

For the third and final installment in our You’ve Got Mail series, our own COO offers his best advice on building newsletters that attract and keep an audience of customers.

The Pennsylvania brewery’s customer long-running newsletter boasts 60,000 subscribers—and growing—with an enviable open rate. In this second of a two-part series, we zoom in on how Tröegs got there.

Breweries that fawn over social media while ignoring their email subscriber list are doing themselves a disservice. In the first of a two-part series, here’s why and how to refresh your newsletter strategy.

Thousands of small, taproom-focused breweries are keeping afloat during the pandemic by leaning into to-go sales. How can we encourage those customers to keep coming back? One small brewery in Vermont has developed tactics that are working already.