
Infographic: Are There Really Fewer Beer Drinkers in 2026?
Is it true that younger people are drinking less beer? And are there fewer beer drinkers than there used to be? Let’s consider some numbers that might undermine those assumptions.
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Is it true that younger people are drinking less beer? And are there fewer beer drinkers than there used to be? Let’s consider some numbers that might undermine those assumptions.

Much of the real work of selling beer happens at the bar—and it often starts with a question. Here’s how to ready your taproom team with the answers that satisfy customers and promote sales.

Security for your brewery’s staff, guests, and property starts with proper preparation.

Making the harvest trip to the Northwest is nice, if you can swing it, but hop merchants are widening the opportunities for smaller breweries to select lots. First, however, know the profile of the hops you want.

In San Diego’s North County, this brewpub is winning loyal customers and drawing tourists by offering a casual place to enjoy great tacos with medal-winning lagers and IPAs. Perhaps birria was the secret sauce all along.

Once the purview of large-scale production plants, recovering the carbon dioxide produced during fermentation is increasingly viable for smaller craft breweries—and it’s increasingly popular, too.

The most prestigious beer competition in the United States is open to breweries from across the country, but some states tend to win more than others for reasons that include population size (i.e., more breweries) and proximity. Let’s take a closer look.

We know that yeast strain and fermentation temperature are highly impactful on beer flavor, but there’s a more subtle variable that brewers often overlook: pitch rate.

There is an art to designing, brewing, and blending tasty beers that get their complex character from mixed cultures and time on oak. To give your art its best shot, however, it’s best to know the science.

Whether taproom-based or a way to mail out your most prized beers, clubs provide steady revenue while developing a base of loyal customers.

Whether you want to raise prices to cover increased costs or hold them in hopes of boosting volumes, here’s what to expect from discussions with your distributor.

Backed by research, farmers are using harvest windows and hop maturity to enhance aroma and get brewers the profiles they want the most.

Senators who oppose hemp-derived intoxicants slipped a ban into the bill that ended the government shutdown. Now it’s law, and businesses making THC beverages have a year to lobby for changes—even while preparing to discontinue those products or close up shop.

Opportunities are knocking in the cannabis-beverage space, but there are also risks and uncertainties. Should your brewing business open the door?

As guaranteed taproom-fillers, private events can boost your brewing business—all you need is the space, a few options for food, and fresh ideas.

An efficient, relentless focus on a single IPA is fueling regional success for this Vermont powerhouse.

Public hops that any farmer can grow have their supporters, including the Brewers Association. Ultimately, however, the success of new varieties such as Vera and Thora will depend on demand from brewers.

From a total revamp to more iterative changes, here’s how you can ensure one of the most important beers in your portfolio keeps up with the times.

People are looking hard for value right now—and even when margins are tight, strategically offering deals on beer can pay.

Curious about the heady world of cannabis drinks? The barriers to entry are lower than you might think—but just because your brewery can, doesn’t mean it should.