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Hops Insider: Growers Ponder Their Future

To know that acreage is shrinking is only to scratch the surface, as hop growers adjust to a slowing beer market and depend on brewers to communicate their needs.

Industry All Access
Corn grows in a former hop field in Ashue, Washington, in the Yakima Valley. Photo: Joe Stange.
Corn grows in a former hop field in Ashue, Washington, in the Yakima Valley. Photo: Joe Stange.

The futures of craft brewing and of hop growing are inextricably linked. So, an event such as the 70th annual American Hop Convention—its theme: “Facing the Frontier”—can offer a mosaic of glimpses into what may come for both.

From the convention held in late January in Tucson, Arizona, here are just a few examples.

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