Kate Bernot

Barring a dramatic shift in the forecast, independent breweries should be planning for a future of low—or even no—sales growth. The safest path forward includes reducing risk, optimizing cash flow, and focusing on profitability.

• Growth
• Inflation
• Recession

After three early years of explosive growth for Revision, the pandemic combined with leadership changes to slow the company’s roll. Yet Revision made it through—and the Nevada brewery has never been better prepared for the future.

• Case Study
• Growth
• Managed Growth

While seasonals can struggle to stand out in chain retail, they tend to shine brighter at bars and restaurants.

• Seasonals
• On-Premise

The sea of beer variety has flipped the appeal of seasonal beers on its head—but they can still sell well. Here’s some insight on how to capitalize.

• Seasonals
• Seasonal Beer
• Marketing

The Pennsylvania brewery’s customer long-running newsletter boasts 60,000 subscribers—and growing—with an enviable open rate. In this second of a two-part series, we zoom in on how Tröegs got there.

• Marketing
• Email Marketing
• Newsletters

Breweries that fawn over social media while ignoring their email subscriber list are doing themselves a disservice. In the first of a two-part series, here’s why and how to refresh your newsletter strategy.

• Marketing
• Newsletters
• Email Newsletters

Whether we’re sucking it directly from the air or recapturing it from active fermentation, several factors—shortages, rising costs, and environmental concerns—are nudging more breweries away from dependence on external CO2 supply.

• CO2
• Shortages
• Recapture

After 11 years in business in the nation’s capital, DC Brau is banking on a nostalgia-infused mainstream lager and a neighborhood taproom to keep the local love flowing.

• Case Study
• Nostalgia
• Lager

These demographic insights could help you please the fans you already have—and, potentially, win the ones you don’t have yet.

• Marketing
• Consumers
• Insights

When done correctly, producing exclusive beers for bars and restaurants can be a sales and marketing win. However, they also come with production challenges and regulatory hurdles.

• House Beers
• Marketing
• Local Partnerships

When efficiency and smart investment are top priorities, it’s time to make sure your brewery’s tech suite—from inventory to sales—delivers.

• Management
• Software
• Tech Stack

From packaging mix to vendor contracts, here are areas that deserve breweries’ attention when margins are shrinking and every dollar counts.

• Inflation
• Costs
• Prices