Kate Bernot
Brewery Bars in Stadiums: Ready for the Big Leagues?By Kate BernotFrom the NBA to the NHL to minor league baseball, sports venues are looking for local beer brands to join the widening variety of local food. Here’s a look at the costs and opportunities for small breweries considering whether to jump into the arena.
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Out to Dry: Southwest Water Shortages Offer Lessons for AllBy Kate BernotThe American Southwest is facing historic reductions in something that breweries use in great quantity: water. The situation is politically fraught, but there are ways that breweries can reduce their water use and make a difference.
GPOs: Bigger Buying Power for Smaller BreweriesBy Kate BernotThey can’t do it all, but group purchasing organizations offer a way for smaller breweries to access substantial savings on needed materials and key services. Here’s what to know.
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Shop Smart: Expert Tips for Buying Used Brewhouse EquipmentBy Kate BernotBuying equipment is one of the most expensive things a brewery can do—and the process is fraught with risks. Here are some dos and don’ts from two experts on evaluating, buying, and transporting major gear.
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Facing the New (No-)Growth RealityBy Kate BernotBarring a dramatic shift in the forecast, independent breweries should be planning for a future of low—or even no—sales growth. The safest path forward includes reducing risk, optimizing cash flow, and focusing on profitability.
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Case Study: Revision BrewingBy Kate BernotAfter three early years of explosive growth for Revision, the pandemic combined with leadership changes to slow the company’s roll. Yet Revision made it through—and the Nevada brewery has never been better prepared for the future.
The State of the Seasonals: Celebrating On-PremiseBy Kate BernotWhile seasonals can struggle to stand out in chain retail, they tend to shine brighter at bars and restaurants.
The State of the SeasonalsBy Kate BernotThe sea of beer variety has flipped the appeal of seasonal beers on its head—but they can still sell well. Here’s some insight on how to capitalize.
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You’ve Got Mail: How Tröegs Built and Sustains its Email MarketingBy Kate BernotThe Pennsylvania brewery’s customer long-running newsletter boasts 60,000 subscribers—and growing—with an enviable open rate. In this second of a two-part series, we zoom in on how Tröegs got there.
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You’ve Got Mail: Brewery Newsletters Are Worth the EffortBy Kate BernotBreweries that fawn over social media while ignoring their email subscriber list are doing themselves a disservice. In the first of a two-part series, here’s why and how to refresh your newsletter strategy.
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Reduce, Capture, Recycle: Emerging Tech Could Combat CO2 ShortagesBy Kate BernotWhether we’re sucking it directly from the air or recapturing it from active fermentation, several factors—shortages, rising costs, and environmental concerns—are nudging more breweries away from dependence on external CO2 supply.
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Case Study: DC Brau Is Lobbying for Mainsteam Success in the BeltwayBy Kate BernotAfter 11 years in business in the nation’s capital, DC Brau is banking on a nostalgia-infused mainstream lager and a neighborhood taproom to keep the local love flowing.