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Brewing Industry Guide

Infographic: The Evolving Story of Gen Z Drinking

A major worry for the beverage-alcohol industry in recent years has been the prevailing narrative that younger people just aren’t drinking as much as prior generations. Here’s a look at some survey data that suggests that concern may be misplaced.

Infographic: The Evolving Story of Gen Z Drinking

According to recent polling by Morning Consult: As more of Gen Z reaches legal drinking age, changes in consumption behavior are driving notable gains. Here’s a look at some of the more interesting data from that survey.

Source: morningconsult.com/articles/gen-z-drinking-trends-sober