Kate Bernot
Capitalizing on E-Commerce: Don’t Overlook the Alcohol MarketplacesBy Kate BernotOnline alcohol marketplaces such as Drizly and Instacart aren’t just for big beer. Here’s how craft suppliers can work with retailers to boost sales on these platforms.
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Case Study: Fonta FloraBy Kate BernotNorth Carolina’s Fonta Flora Brewery now operates three taprooms and a farm, as the company learns how to bridge the gap not just between urban and rural, but also between idealism and reality.
Nonalcoholic Beer, Within ReachBy Kate BernotExpensive equipment and a steep technical learning curve make contract brewing nonalcoholic beers an attractive option for smaller breweries.
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Going Big: Unlocking the Sales Potential of Double and Triple IPAsBy Kate BernotSales of imperial IPAs are outpacing their standard-strength counterparts. Yet breweries need to find the right packaging mix, price point, recipe, and marketing to keep margins in line.
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Adjusting to the New Realities of Draft BeerBy Kate BernotGiven the ongoing uncertainty in on-premise hospitality, there are fewer taps flowing than there were two years ago. Yet those open draft lines represent opportunities for breweries willing to adjust and build relationships.
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Beer Advocates: How Breweries Can Navigate Social IssuesBy Kate BernotLike it or not, social and political issues are becoming impossible for breweries and other businesses to avoid. Here is concrete advice on knowing when and how to get involved, and on how to choose your battles.
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Subscriptions, Perks, and Play: Strategies to Drive Recurring DTC OrdersBy Kate BernotRecurring payments, exclusive memberships, loyalty rewards, and games are among the ways that breweries of all sizes can keep customers engaged in e-commerce.
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Strength in Numbers: How Craft-on-Craft Deals Turn “Acquisition” from Dirty Word to Mutual OpportunityBy Kate BernotWhile some brewery owners seek a way out while keeping the brands they’ve built alive, others see opportunities to grow, diversify, and gain efficiencies.
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Forecasting for 2022: The Murky Crystal Ball Says, “Remain Agile”By Kate BernotHere’s how breweries are building in flexibility amid ongoing shortages, supply-chain headaches, labor crunches, and the rising costs that obfuscate next year’s forecasts.
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Brewers Wanted: In this Tight Labor Market, Competition for Production Staff is StiffBy Kate BernotThe economy’s so-called “Great Resignation” isn’t affecting only the hospitality side of the brewing business—it’s also affecting the brewhouse.
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So, You Want to Export?By Kate BernotThere is growing demand abroad for local, niche products—including beer. Even smaller breweries can tap into that sales channel. Here’s how to evaluate your brewery’s potential to export beer abroad.
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Cape May Brewing Has No Secret SauceBy Kate BernotWith careful planning and carefree beers, the New Jersey brewery took itself from a Shore town taproom to a three-state powerhouse.