Revolution’s tap handles are so iconic, some Chicago drinkers can identify “the fist beer” without even knowing the name of the brewery behind it. Such is the power of a well-designed tap handle.
“If they say they haven't heard of Revolution Brewing, and we say, ‘Oh, we’re the brewery with the green fist,’ they’re like ‘Oh, okay, yes!’ And they get it,” says marketing director Katie McNulty.