You may have heard: People are drinking less. Whether driven by health consciousness or higher costs, not everyone feels as comfortable shelling out for a buzz these days.
It’s tough for any small brewery to solve for that problem. Costs are up across the board—and at some point, price bumps become unavoidable. And with that comes the fear that people will simply stop coughing up cash for that beer.
A few breweries have figured out a way to keep their customers coming back—and bringing new ones with them—by running in the opposite direction. They’re slashing the price of one beer—usually their most affordable one to make—to give today’s drinker an exceedingly rare offer: a fresh, quality craft beer for the cost of a mass-produced light lager.
And anecdotally, at least, they’re not losing money in the process. Instead, they’re seeing boosts in both taproom traffic and check totals. Let’s take a closer look.