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Expanded Q&A: National Beer Wholesalers Association VP Lester Jones on Today’s Market

As chief economist of the group that advocates for beer’s middle tier in the United States, Lester Jones is a respected voice known for being armed with fresh data and an informed, overhead view on the market for craft beer.

Industry All Access
Photo: Courtesy Lester Jones
Photo: Courtesy Lester Jones

Note: For our Industry All Access subscribers, this is an extended version of this Q&A appears in our upcoming Summer 2025 issue of the Brewing Industry Guide. Not yet a subscriber? To read the full interview and receive the next issue, register here.

CBB // From that 30,000-foot view, how do you describe the current moment within beer and with the broader economy? There are a lot of vibes, and sometimes those vibes don’t necessarily align with the data.

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