Amid the squeeze of rising costs and tightening shelf space, standout packaging is do-or-die. So, how do you not only grab consumer attention but also convey to them quickly that your beer is what they want?
“To a new customer, branding is what sells your beer,” says Ryan Wheaton, founder and creative director of Craft Brew Creative. “If you have good branding and good beer, you're in a much better place to have repeat customers and loyal followers.”
Packaging breweries are working harder than ever to win those new customers, trusting that the liquid will bring them back. They’re trying a variety of methods, including branding their beers around lifestyle and occasion. Here are some other current packaging trends—some brand new, others still gaining momentum—with the potential to attract new drinkers and win them over.