Online Sales

With tighter competition, fewer wholesalers, and lower wholesaler interest, small breweries are looking for incremental ways to grow sales. That’s led to new models and some new opportunities—but there are no easy paths.

Online beers sales are growing, but there are complex state and local rules that must be understood to be followed. Knowing and following those rules is key to further expanding this avenue to additional sales.

More breweries are now using their websites to sell beer directly to drinkers, whether for on-site pickup or for delivery straight to their doors. Subpar design can hinder those sales. Here are ways to help customers buy more.

Q: How do you increase sales despite stringent regulations for health and safety? A: Don’t think of your customers as monolithic. Instead, consider their different comfort levels, and what you can do to create compelling experiences for each.

Thanks to the changing face of online sales, it’s possible for all beer to be local. Now might be the time to jump on the bandwagon.