Growth has to come from somewhere—that’s just reality for many small breweries, as costs for everything from rent to grain to packaging materials rise. And yet sales growth is harder to come by these days, especially in the standard three-tier distribution system that gets beer to off-premise retailers.
Developing New Sales Models in a Tough Market
With tighter competition, fewer wholesalers, and lower wholesaler interest, small breweries are looking for incremental ways to grow sales. That’s led to new models and some new opportunities—but there are no easy paths.
By Kate Bernot
Industry All Access
This article requires an All Access Subscription
Subscribe today to continue reading and unlock unlimited access to our premium brewing content.
What you get with your subscription
3,000+ exclusive articles
700+ tested recipes
Digital magazine issues
100+ brewing video courses
Expert brewing guides
Cancel anytime
Already a subscriber?
Plans start at $4.99/month • 30-day guarantee
Trusted by thousands of craft beer enthusiasts and brewers worldwide