John Holl
Case Study: Fernson Brewing Co.By John HollBeing one of the first craft breweries in South Dakota helped Fernson Brewing Co. make inroads into the market, but it was listening to local customers and not necessarily the national trends that helped them succeed and create award-winning beers
Case Study: Rising Tide Brewing Co.By John HollNathan Sanborn of Rising Tide Brewing Co. looks back at his decade of brewing to see the future. From changes in packaging to walking the line between core beers and fads, above all else, he cares about quality and sees it as the driver of his success.
Working with Adjunct IngredientsBy John HollAs a brewer, part of your primary education involves how to store and care for beer’s primary ingredients. But learning about how to properly house adjuncts can mean the difference between a vibrant beer and a stale one.
Helping Hazy: Keeping Yeast (and the Bottom Line) HealthyBy John HollTo re-pitch yeast or to “pitch and ditch”—that is the question. Doing a cost analysis can help hazy IPA brewers of all sizes really think about the best yeast option to not only create a desired beer but also to keep the bottom line in the black.
Case Study: Bagby Beer CompanyBy John HollBagby Beer Company is built on a model that might seem quaint by today’s standards. As a brewpub that focuses just as much on food and cocktails as the beer, it stands out in a crowded marketplace with a commitment to quality and beer history.
Closing the Loop on Beer’s Biggest Ingredient: WaterBy John HollJohn Kimmich of The Alchemist talks about the brewery’s long-term environmental efforts and how its impact is already being felt.
Kane: Quality Is Job OneBy John HollIn a candid conversation following seven years in business, Michael Kane of Kane Brewing Co. talks about making beers that appeal to the masses and the general public and why quality is more important than everything else.
Room of Requirement: Making the Most of Your Brewery BathroomBy John HollPutting a little thought into your customer restrooms can lead to a better customer experience and allow you to showcase your creativity and attention to detail.
Case Study: Pure ProjectBy John HollThe brewer and partner of Pure Project in San Diego shares his thoughts on purposefully staying small, going big on ingredients, and having a little faith in the microbes around us.
Video: A Marketing Asset for Your BreweryBy John HollThree breweries offer advice on how to incorporate video into your business to help reach a whole new consumer base.
Case Study: Highland Brewing Co.By John HollA pioneering brewery in Asheville saw an opportunity to redefine itself amid a changing landscape and an identity crisis. Under the leadership of the second generation, this family brewery is ready to re-establish itself for modern consumers.
Q&A with Denizens Brewing’s Cofounder Julie VerrattiBy John HollThose who say beer and politics don’t mix clearly haven’t met Julie Verratti. Along with her wife and brother-in-law, she cofounded Denizens Brewing Co. in Silver Spring, Maryland, a city all too close to the Washington, D.C., border.