John Holl
Case Study: Wallenpaupack Brewing Co.By John HollTwo siblings, already accustomed to running a business, took a chance on a new venture and launched a large craft brewery in a place where there was thirst but little supply. A year in, they are more successful than any business plan could have imagined.
The Ultimate Reusable ContainerBy John HollWhen a keg gets damaged and can no longer perform its primary function, many are rerouted to a Green Bay, Wisconsin, facility where they are repaired and made to look just like new.
All the Beer, None of the StainlessBy John HollOpening a facility on the opposite side of the country has been a growth model for a number of breweries. But while most have focused on production breweries with taprooms, The Bruery upended that script by just opening a taproom and retail outlet.
No Return: The Practice of One-Way KegsBy John HollAs brewers look to expand into markets far from their home base, they are increasingly turning to one-way plastic kegs to help achieve the goal of serving fresh draft beer without worrying about stainless-steel kegs finding their way back to the brewery.
Case Study: Edmund’s Oast Brewing Co.By John HollOne of the pioneers of South Carolina craft beer, Edmund’s Oast isn’t aiming to rest on its laurels. In order to stay competitive and grow the business, they are looking toward the future.
The Logistics of Seasonal BreweriesBy John HollA handful of breweries in the country make their living from just a few short months of business. Located in busy tourist areas that thrive on seasonal business, these brewers manage employees, overhead, and more while worrying about the lean months.
Case Study: Wachusett Brewing CompanyBy John HollUnless you live in New England, you might not be aware of one of the country’s largest craft breweries. And even if you are, you might be surprised at how Wachusett Brewing Company carved itself a niche on a humble style that’s decidedly local.
Together, Yet SeparateBy John HollA growing number of breweries that have long featured a rotating cast of food trucks are putting in place a more permanent situation.
Surprise Hits for BreweriesBy John HollWe talk with brewers from around the country who found increased sales and new fans from beers they never expected to take off.
Case Study: Modern Times BeerBy John HollIn just a few short years, Jacob McKean has grown his brewery, Modern Times Beer, from a small operation into a regional beer powerhouse. With beers that pay homage to utopian experiences, it's about bringing more than just beer to the customer experience.
Case Study: The Referend Bier BlenderyBy John HollNot every new beer venture in the country is chasing the hazy IPA or boozy pastry-stout trends. In a warehouse in New Jersey, one dedicated individual looks toward the traditions of Belgium to create and age styles worthy of reflection and a reverence.
Reviews: Taking the Good with the BadBy John HollSocial media and review sites have changed the way companies do business. When it comes to breweries, owners have to worry about more than just beer scores, and having a proper plan in place, some say, can mean the difference between success and failure.