John Holl
Case Study: Brewery VivantBy John HollChange is the only constant. For Jason Spaulding of Brewery Vivant, this means looking for new avenues to explore and new spaces to open as well as constantly trying to keep up with customer demands while staying true to the company mission.
The Importance of Brewery Customer InteractionBy John HollBreweries that are open to the pubic are more than just beer. There’s a customer relationship that develops, and making sure that public-facing employees are in sync with those in the brewhouse or kitchen is vitally important to success.
Breweries are Working Toward a Greener TomorrowBy John HollBreweries around the country are implementing programs, technology, and initiatives that aim to make their businesses more sustainable and to have a positive environmental impact.
Case Study: St. Elmo Brewing CompanyBy John HollWhen Tim Bullock and Bryan Winslow opened St. Elmo Brewing Company 2 years ago, they decided that they wanted to focus on being a neighborhood taproom and keep their days filled with making beer.
Case Study: Drekker Brewing Co.By John HollA made-up word, a popular red ale, a community-minded brewery that is expanding. The Vikings behind Drekker Brewing Company in Fargo, North Dakota, are coming for you. Don’t be scared. Get excited.
When it Comes to Bottling Your Beer, the Right Caps Help You Seal the DealBy John HollNot all bottle caps are made the same, and the difference in quality could mean a spoiled run of beer that was otherwise destined for greatness.
Case Study: Imperial Western Beer CompanyBy John HollImperial Western Beer Company, inside Union Station, has restored the space to its former glory and is encouraging commuters to take a little time to stop for a beer and slow down from the hectic pace of commuting life.
Case Study: Lake Anne BrewhouseBy John HollRather than making the surroundings conform to the brewery, the team behind Lake Anne Brew House in Reston, Virginia, went back to a planned community’s roots and offer a glimpse of how things were and in turn give visitors a period experience.
Case Study: Zebulon Artisan AlesBy John HollIn Asheville, where creativity is praised and there’s no shortage of IPA, Zebulon Artisan Ales is certainly alone and dancing to its own beat. From riffs on historical styles to how it serves beer, this small brewery isn’t what people expect.
Case Study: Seventh Son Brewing Co.By John HollSeventh Son Brewing Co. in Ohio built a strong reputation on traditional recipes. When it came time to embrace the new, currently in-fashion styles, they opened a second location—in a former antiques shop.
The Value of a Good Beer NameBy John HollWhile the liquid itself will ultimately decide whether customers come back for a second pint, it’s often the style of beer and its name that first get a drinker’s attention.
Business on Tap: Mismanaged Draft is Profits Down the DrainBy John HollWhen one craft-beer bar realized that it was losing more than $175,000 on mismanaged beer, the owner turned to technology and training to help right the ship.
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