Identifying a location for a new taproom or brewpub expansion isn’t as simple as finding a deal or liking the neighborhood. Consider your company’s values and run the numbers on profit potential.
It’s a risky time for breweries to consider expanding to second, third, or fourth locations. Growth for craft beer is down year over year, and broad economic uncertainty obscures the path ahead.
On the other hand: Turnkey breweries and inexpensive used equipment abound, offering tantalizing deals for businesses with the capital and drive to invest in new locations.
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