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Beyond the Ale Trail: Breweries Collaborate to Attract and Retain Guests

Independent of state guilds and tourism boards, breweries are teaming up in creative ways to encourage multi-brewery visits.

Industry All Access
Maplewood’s taproom in Chicago’s Brewer’s Triangle, where three proximate breweries are cooperating to attract patrons. Photo: Ash Patino/Generic Brand Human.
Maplewood’s taproom in Chicago’s Brewer’s Triangle, where three proximate breweries are cooperating to attract patrons. Photo: Ash Patino/Generic Brand Human.

With the local brewers’ guild still facing post-COVID hurdles and Travel Portland suspending its annual Dine Out Month promotion, Migration Brewing sensed a gap this year: People lacked reasons to get out on the town. If other organizations didn’t have the bandwidth to plan such promotions, then Migration and other breweries might have to lead the charge.

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