Kate Bernot

These demographic insights could help you please the fans you already have—and, potentially, win the ones you don’t have yet.

• Marketing
• Consumers
• Insights

When done correctly, producing exclusive beers for bars and restaurants can be a sales and marketing win. However, they also come with production challenges and regulatory hurdles.

• House Beers
• Marketing
• Local Partnerships

When efficiency and smart investment are top priorities, it’s time to make sure your brewery’s tech suite—from inventory to sales—delivers.

• Management
• Software
• Tech Stack

From packaging mix to vendor contracts, here are areas that deserve breweries’ attention when margins are shrinking and every dollar counts.

• Inflation
• Costs
• Prices

As large-scale, destination beer festivals emerge from COVID hiatuses, they are encountering a different competitive and economic landscape from just a few years ago.

• Festivals
• Beer Festivals
• Pandemic

You don’t have to join ’em to beat ’em. Trends in flavored malt beverages, canned cocktails, and even nonalcoholic products suggest new ways to develop and market beer that connects with today’s exploratory drinkers.

• RTDs
• Beyond Beer
• Cocktails

This hybrid brewery and distillery is igniting growth with a second location while staying true to the quality-focused principles that lit its spark.

• Case Study
• Chicago
• Expansion

Looking to widen their customer base, hybrid brewery-distilleries are getting into ready-to-drink canned cocktails.

• Cocktails
• RTDs
• Distilleries

Fruit beers with straightforward flavors and familiar inspirations may be all that breweries need to keep up with ready-to-drink canned cocktails. (The little umbrellas are optional.)

• RTDs
• FMBs
• Fruit Beer

As rentals have become unavailable or unaffordable in towns where workers live, breweries weigh a novel solution: providing housing for employees.

• Human Relations
• Hiring
• Housing

Driven by nostalgia, hometown connections, and the chance to sell some beer at volume, a handful of independent breweries are successfully reviving long-lost local lager brands.

• Branding
• Lager
• Nostalgia

On behalf of independent breweries, Brewers Association lobbyists are prioritizing issues such as direct-to-consumer shipping, support for hospitality businesses, and tax changes that could put breweries at a disadvantage on retail shelves.

• Lobbying
• Legislation
• Brewers Association