Kate Bernot
Big Reasons to Stay SmallBy Kate BernotThree owners of very small breweries explain why running their businesses without investors—or even many employees—has helped keep them afloat.
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Stay a While: Campers Offer Breweries a Potential Revenue StreamBy Kate BernotWhether higher-maintenance or on easy mode, in the remote countryside or an urban parking lot, offering spaces to camp can bring in more revenue for breweries.
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Parting Ways, PeacefullyBy Kate BernotBreaking up, as they say, is hard to do. When a brewery and its cofounder or head brewer part ways, planning ahead goes a long way toward helping to prevent acrimony.
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A Jolt of Hospitality: Breweries See Benefits in Offering EV ChargersBy Kate BernotIf you build it, they will come... Some breweries are discovering that investing in chargers for electric vehicles can attract more customers while serving wider company goals.
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The First Rule of Selling Saison? Don’t Talk about SaisonBy Kate BernotWhile many brewers love a well-made, Belgian-inspired saison—dry, refreshing, and great with all kinds of food—it can be a tough sell to North American drinkers. Yet the style has broad potential when breweries highlight the liquid’s virtues.
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Case Study: Twin Oast Has Built a Destination Brewery in OhioBy Kate BernotThis bucolic Catawba Island brewery lures visitors with 63 acres of orchards and farmland—then turns them into loyal fans of its impeccable beer. Its next act? Acquiring another, distinctly less agrarian, brewery.
Fruit in the Forecast: The Challenge (and Upside) of Planning AheadBy Kate BernotWhether using whole fruit or purees, breweries benefit by estimating their needs in advance.
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Breweries Face Tough Decisions on UPCsBy Kate BernotWalmart, the country’s largest retailer, says it will require unique UPCs for each seasonal and variety pack—and other stores may follow suit. From the potential for packaging headaches to changing sales data, here’s what breweries need to know.
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Beyond the Ale Trail: Breweries Collaborate to Attract and Retain GuestsBy Kate BernotIndependent of state guilds and tourism boards, breweries are teaming up in creative ways to encourage multi-brewery visits.
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Solving for Pie: Three Ways to Lure Them with PizzaBy Kate BernotSimply having great beer is no longer enough, and on-site pie is a hit any way you slice it. Using pizza as a prism, here are three operational approaches to drawing more customers with food.
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Hard Tea Isn’t Hard for Breweries to LoveBy Kate BernotTwisted or otherwise, hard tea can be made creatively at a small scale while appealing to a surprising range of customers. Here’s how a few small breweries are finding ways to make this drink work for their operations.
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Case Study: Primitive Is Committed to Spontaneously Fermented Beer—and to Making It FunBy Kate BernotWith a tight focus on oak-aged beers inspired by Belgian lambic and gueuze, Lisa and Brandon Boldt are making their niche more convivial and approachable.