Kate Bernot
In Packs and Off-Premise, Revolution is ThrivingBy Kate BernotA strong off-premise retail strategy—including smart packaging decisions—is helping to keep Chicago’s Revolution Brewing afloat during the pandemic.
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Sales & Digital: E-Commerce for AllBy Kate BernotWhen COVID-19 shuttered taprooms and bars, the cofounders of a Maryland brewery whipped up a direct-to-consumer beer-sales platform, called Biermi, in record time. Then they gave it away for free.
Case Study: West Sixth FarmBy Kate BernotWhen Lexington, Kentucky-based West Sixth Brewing bought 125 acres in rural Franklin County, it learned that agriculture is only one part of the equation.
Widening the WelcomeBy Kate BernotIn a predominantly white and male industry, there are still some clear, common-sense avenues for getting more people—and more kinds of people—to apply for jobs and give your taproom a try.
Case Study: The Ale ApothecaryBy Kate BernotStubborn idealism meets commercial reality at one of the country’s best-regarded mixed-fermentation breweries. But as the market continues to change, how will the brewery’s strategy change with it?
Case Study: Off Color BrewingBy Kate BernotWhen a fermentation-obsessed brewery tries its hand at making sake, it learns how to balance a side project while staying true to its identity—and business plan.