Social Media

Professional photographers, marketing experts, brewers, and social-media natives share advice on how to get more comfortable taking pictures of (and telling stories about) your beer.

Congrats! Your brewery just got a nice mention in the local media—or maybe it won an award or earned some other accolade… Now, can you turn that moment into momentum that drives sales?

In the context of an industry desperate to attract younger customers, can small breweries looking to grow their brands afford to overlook such a popular platform? Here we look at the potential pros and cons of getting into the TikTok game.

You see them on TikTok and Instagram, posing or even lip-syncing while proudly showing off a can of another brewery’s beer. Who are these people? Should you engage or avoid? And what’s the ROI?

Breweries that altered their businesses to stay afloat during the pandemic are beginning to see that many of those changes will stick around. Here are several ways the industry will look different on the other side.

Untappd developer Next Glass says it will improve the BeerAdvocate website and support more beer festivals.

What can social media chatter tell us about beer trends and the market? Here we chart a few metrics.

Social media and review sites have changed the way companies do business. When it comes to breweries, owners have to worry about more than just beer scores, and having a proper plan in place, some say, can mean the difference between success and failure.

Beer Professionals share their tips for best brewery social media practices.

For most breweries the very first impression of their brand is the digital experience via social media or their website and it's often overlooked. Here are eleven tips to help you hone your digital strategy.

Beyond strictly keeping track of dollars and cents, remaining in tune with less tangible metrics, such as employee and customer satisfaction, helps keep a brewery operating at peak efficiency.