Branding & Marketing

Not every brand can be a hit. Even at the most successful breweries, classics must make way for new chart-toppers. Here, we chart New Belgium’s brands as they’ve appeared among the top 25 craft beers annually since 2020, as the Voodoo Ranger line has ascended.

We talk with brewers from around the country who found increased sales and new fans from beers they never expected to take off.

Social media and review sites have changed the way companies do business. When it comes to breweries, owners have to worry about more than just beer scores, and having a proper plan in place, some say, can mean the difference between success and failure.

The explosion of adjunct ingredients in today’s craft beer, combined with rising rates of food allergies in the general population, makes it more important than ever to be up front with customers about what’s inside the beer you brew.

Beer Professionals share their tips for best brewery social media practices.

Quality experiences and community focus define great large-scale multiday beer events, but to sustain them year after year, smart financial decisions are paramount along with local support and long-term planning.

For most breweries the very first impression of their brand is the digital experience via social media or their website and it's often overlooked. Here are eleven tips to help you hone your digital strategy.

Crooked Stave was founded in the spirit of methodical and relentless exploration—which has led to some serendipitous discoveries and developments (including a remarkable amount of vertical integration for a brand their size) as the brewery has grown.

Positioning is crucial to setting your brewery apart and telling your story. Here, the consultants from Indianapolis-based CODO Design talk you through positioning your brewery—conceptually and then concretely.

There’s a ton of good beer out there, which is a challenge for breweries struggling to forge lasting relationships with consumers. Three marketing pros weigh in on a few ways breweries can rise above the fray and connect with customers.

Here are five questions that every craft-beer brand should ask before undertaking the process of branding and building a beer business as well as some basic cost ranges for brand development.

Veteran brewers are claiming new territory in a crowded craft-beer landscape by launching buzzworthy breweries of their own. They’d just better have the backing and business acumen to make it float.

Whether you’re updating an aging brand or creating a fresh brand from scratch, here are some fundamental considerations for creating brands that connect with your audience.