In this excerpt from our Case Study on Night Shift Brewing—from our freshly published Brewing Industry Guide Winter issue—the Boston brewery’s cofounders explain the process behind their successful Hoot hard seltzer.
“Actually, this is kind of a funny story,” says Michael Oxton, cofounder of Night Shift Brewing in Boston.
This story starts with how ideas come to the surface at Night Shift, where the cofounders have a try-and-see-if-it-works, tinkerer’s approach to new brands. It’s how they’ve come to add coffee, cider, and wine to their repertoire, besides launching a thriving distribution business on the side.
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