A collaboration that two Georgia breweries are calling a residency program involves an actual resident, but also much more—and it could serve as a template for established breweries to help startups expand on the benefits of partnering on collab beers.
“I always felt like we ran out of time,” says the resident, Isaiah Smith, the CEO at Atlanta-based Our Culture and director of supply chain at Creature Comforts in Athens, Georgia.
Smith’s team had been part of other collabs. But discussions while homebrewing in his garage with Adam Beachamp and Blake Tyers of Creature Comforts laid the foundation for “what we thought could be the future” of collaborations.
“Instead of spending five hours over the kettle,” Smith says, “let’s spend five hours talking to your head of marketing, let’s spend five hours talking with the head of quality control.”
And that’s what they’ve done.