In the not-too-distant past, it wasn’t that odd for a brewery’s off-site events calendar to consist entirely of beer festivals. Craft beer was still a novelty for many people, and there were enough worthwhile events pouring for crowds of beer enthusiasts.
Times have changed. These days, more independent breweries are looking beyond the niche craft scene to connect with their community and other cultural arenas.
Meanwhile, there are two major shifts in the industry that make beer-fest tunnel vision a less viable course.