
Pitching Natural Beer to Natural-Wine Drinkers
Whether it’s a table beer that expresses terroir or a bare-bones local lager that lets its ingredients shine, there may be opportunities for small breweries to tap into a segment of wine that’s buzzing.
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Whether it’s a table beer that expresses terroir or a bare-bones local lager that lets its ingredients shine, there may be opportunities for small breweries to tap into a segment of wine that’s buzzing.

Born of companionship, curiosity, and confident risk-taking, this soulful North Carolina brewery continues to explore new creative interests while growing deeper roots in its community.

A smattering of craft breweries across the country are making natural wines—and it’s not just an afterthought. Here’s how they’re adding a widely popular beverage while treating its creation in the same way they treat their brewing: with intention.

At times, Odell Brewing in Fort Collins, Colorado, has flirted with becoming a major national player. These days, McGivney as COO and Smitty as CEO are looking instead to dig deeper locally, appealing to a broader base of drinkers in their regional market.

The programmer’s approach—test out a new thing, see if it works, then fine-tune and launch the update—has led Boston-area brewery Night Shift into a diverse portfolio of beverages and a flourishing distribution business.

No taproom, no distro; you just have to know. Brad Clark’s Private Press is an experiment in membership-only beer sales.