
The Customer Is Always... Asking Questions
ALL ACCESSMuch of the real work of selling beer happens at the bar—and it often starts with a question. Here’s how to ready your taproom team with the answers that satisfy customers and promote sales.
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Much of the real work of selling beer happens at the bar—and it often starts with a question. Here’s how to ready your taproom team with the answers that satisfy customers and promote sales.

Security for your brewery’s staff, guests, and property starts with proper preparation.

An unusual residency program at Georgia’s Creature Comforts goes beyond other beer collabs, potentially serving as a model for those looking to build new paths of opportunity in the industry.

Seeking capability rather than job-specific experience while cross-training your staff on a variety of tasks can reap dividends. Here’s how some brewery operators are looking at hiring in a new way that strengthens their teams and offers competitive advantages.

Based on insights from those who’ve done it successfully, we look at how small breweries can set up training programs that both widen and deepen craft beer’s talent pool.

Organized by City Brew Tours, the scholarship supports women from diverse backgrounds who aim to make positive changes to the beer industry. The application deadline is February 1.

Whether in your taproom, brewpub, restaurant, bar, or shop, there’s never been a more important time to double down on improving guest experiences. Here are concrete suggestions for training and developing a team that can rise to that challenge.

Launched by beer professionals, the Safe Bars PACT encourages codes of conduct and training to help prevent gender-based harassment.

The Brewers Association unveils a plan to host an online version of the Craft Brewers Conference, featuring a schedule full of free seminars, open to anyone.

In cooperation with Yakima Chief, the blend of selected hops raises cash to support women in the beer industry.