Just as you wouldn’t build your house on rented land, don’t build your audience on rented channels. Social channels offer a great opportunity for reaching an audience at scale, but the platform owners can modify them on a whim. Don’t leave your digital relationship with customers at the mercy of the mercurial leaders of the major social-media apps—email newsletters are an important owned channel for any brewery to engage with its audience.
An email newsletter keeps your brewery top of mind with your customers. It’s a way to stay in touch and let them know what’s going on, what new beers you’ve got coming out, and any specials or events you’re running.
But it’s not just about pushing your product. An email newsletter is also a great way to build relationships with your customers and create loyalty. You can use it to share stories about your brewery, about the people who make your beer, and about the brewing process.
Here are seven tips for building your brewery’s successful email newsletter.