Jamie Bogner
Branding Your Brewery: Your Brand Is Not Your Logo (Video)By Jamie BognerCraft Beer & Brewing Cofounder/Editorial Director Jamie Bogner discusses the broader meaning of a brewery brand and how you can craft a story that people care about.
Marketing Remotely to Sell More Beer at HomeBy Jamie BognerToday, brewers use the power of remote audiences to build demand for their beer, but niche festivals, burst distribution, and collaborations have created new avenues for reaching dedicated non-local fans.
Q&A: Maine Beer Company’s Cofounder and Brewer Dan KlebanBy Jamie BognerMaine Beer Co. is more than just a brewery. “We wanted to try to prove a point that companies, even as small as we started and as small as we still are, can be a true model for good in the world and really have a positive impact,” Kleban says.
Case Study: Pinthouse PizzaBy Jamie BognerFor Pinthouse Pizza, a multi-location Austin, Texas, brewpub, small brewhouses give them the ability to use larger production brewery–quality techniques while retaining the flexibility to innovate and create new experiences for customers.
More Bang, Less Bucks: Brewhouse Design Trends That Allow You To Make Better Beer, FasterBy Jamie BognerThe old equation of “buy a bigger kettle to brew more beer” no longer applies to today’s craft brewers. Brewhouse manufacturers have answered the call, bringing smart solutions to small breweries for production gains that don’t require breaking the bank.
Case Study: TRVE BrewingBy Jamie BognerFrom humble beginnings as a 3-barrel urban brewhouse, this band of metalheads has built a sour program, multistate footprint, and micro-distribution business by not being afraid to be themselves.
The Places People DrinkBy Jamie BognerWhile it’s old news that breweries continue to open at an unprecedented rate, one factor that often gets lost in that equation is the net shift in drinking habits.
Protecting Beer Drinkers (and Your Business) By Labeling Major AllergensBy Jamie BognerThe explosion of adjunct ingredients in today’s craft beer, combined with rising rates of food allergies in the general population, makes it more important than ever to be up front with customers about what’s inside the beer you brew.
Balancing Craft Beer's Unbridled Enthusiasm of Possibility and a Concurrent Chicken-Little DreadBy Jamie BognerOur Editorial Director welcomes you to Craft Beer and Brewing Magazine's Brewing Industry Guide QTR 1 2018
Q & A with Funkwerks Cofounder Brad LincolnBy Jamie BognerFunkwerks Cofounder Brad Lincoln talks about growth, his brewery's recent deal with Brooklyn Brewery, and shares thoughts on the future of craft beer.
Tough Branding Questions and Budgeting for Brand DevelopmentBy Jamie BognerHere are five questions that every craft-beer brand should ask before undertaking the process of branding and building a beer business as well as some basic cost ranges for brand development.
Successful BrandingBy Jamie BognerWhether you’re updating an aging brand or creating a fresh brand from scratch, here are some fundamental considerations for creating brands that connect with your audience.