
How to Approach Pricing Changes with your Wholesaler
ALL ACCESSWhether you want to raise prices to cover increased costs or hold them in hopes of boosting volumes, here’s what to expect from discussions with your distributor.
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Whether you want to raise prices to cover increased costs or hold them in hopes of boosting volumes, here’s what to expect from discussions with your distributor.

As chief economist of the group that advocates for beer’s middle tier in the United States, Lester Jones is a respected voice known for being armed with fresh data and an informed, overhead view on the market for craft beer.

Whether through consolidation or layoffs, a brewery can lose its point of contact at a wholesaler. Here’s how to keep sales on track while strengthening your partnerships in the middle tier.

Amid wholesaler consolidation and a tightening market, could alternative distribution methods help small breweries achieve their goals?

Jake Sauter, vice president of craft distributor Clear River Beverage in Minneapolis, sheds some light on the shifting landscape.