Location

These hospitality veterans are leveraging a quirky location and daylight synergy with coffee and cocktails to tune a vibe that's in sync with their city.

Identifying a location for a new taproom or brewpub expansion isn’t as simple as finding a deal or liking the neighborhood. Consider your company’s values and run the numbers on profit potential.

A defunct brewery up for sale can be ideal for others looking to open or expand quickly—but this often comes with compromises on location, size, and space. Here, brewery operators who’ve recently been down that road share some lessons learned.