
Vibe Check: THC Beverages and the Ticking Clock in 2026
Now that the days of unregulated hemp beverages are numbered, how is the industry reacting, and what might the next phase look like? While certainty is scarce, optimism remains plentiful.
9 articles in this category

Now that the days of unregulated hemp beverages are numbered, how is the industry reacting, and what might the next phase look like? While certainty is scarce, optimism remains plentiful.

Sensory specialists wonder what to do with a word that means weed to one person, Grandma’s basement to another, and resinous to a third.

Senators who oppose hemp-derived intoxicants slipped a ban into the bill that ended the government shutdown. Now it’s law, and businesses making THC beverages have a year to lobby for changes—even while preparing to discontinue those products or close up shop.

Opportunities are knocking in the cannabis-beverage space, but there are also risks and uncertainties. Should your brewing business open the door?

Curious about the heady world of cannabis drinks? The barriers to entry are lower than you might think—but just because your brewery can, doesn’t mean it should.

As a brewer, you have experience in making delicious beverages, but hemp-derived THC drinks are not beer. Here’s what to know about production timelines, sales, staffing, and more.

Legal hurdles aside, there are technical obstacles to getting the main psychoactive component of cannabis into beverages in a stable, predictable way. John M. Verive explains the challenge, the science, the gear—and why it’s coming to a brewery near you.

From HopTea to Howdy Beer, here are some recent news and announcements from across the beer industry.

The Ontario-based Aphria calls its $300 million acquisition of the “420” brewer a “strategic entry into the United States.”