Boston

The programmer’s approach—test out a new thing, see if it works, then fine-tune and launch the update—has led Boston-area brewery Night Shift into a diverse portfolio of beverages and a flourishing distribution business.

In this excerpt from our Case Study on Night Shift Brewing—from our freshly published Brewing Industry Guide Winter issue—the Boston brewery’s cofounders explain the process behind their successful Hoot hard seltzer.

Grown from an alleyway spot in a developing neighborhood to a regional powerhouse with satellite taprooms, restaurant, farm, and retail, this Boston-based brewery has matured through growing pains and taken some calculated risks.