Labels

Your brewery has the potential to tap into a wider audience, bearing in mind that today’s typical drinkers aren’t beer geeks. Here’s how to grab their attention with flavor descriptions that resonate.

The process behind long-expected changes in federal labeling rules is lumbering into motion. Brewers have until March 29 to submit public comments on how proposed requirements would affect their businesses.

Ongoing supply-chain problems and concerns about recyclability make digital can printing a promising option in the years to come—which is why packaging companies are investing in printers and banking on growth.

Ball’s new minimum orders and higher prices have left independent brewers scrambling. Besides higher costs industry-wide, likely knock-on effects include streamlined SKUs, a return to labeling and shrink sleeves, and a boom in digital can printing.

Times change, the market evolves, and your brewery's branding may not be the great fit it once was. In this excerpt from their book "Craft Beer, Rebranded," Isaac Arthur and Cody Fague of CODO Design address that big question of when to rebrand.

Kentucky’s Against The Grain Brewery has stood out for a number of reasons since it opened. One is its label art. Illustrator Robby Davis shares his story and creative process.

This isn’t the first time Brouwerij West has made our pages with their groundbreaking approach to label design and application. Here, Founder Brian Mercer shares some background on the philosophy and process behind their unique approach to can labels.