Empathetically Designing a Brewery Space and Customer Experience

In this lesson, we dive into the customer’s mind to create a space that hopefully will help them reach their goals of having a great experience at the brewery. It’s all about empathy. Along the way, we consider how to take advantage of location (location, location); lighting and brewhouse visibility; designing a taproom to make things easy, clear, and comfortable for guests; understanding sound and facilitating conversation; the importance of sturdy, comfortable seating that lasts; weighing the headaches and benefits of having a kitchen; balancing production size with seating area, depending on the kind of brewery; prioritizing empathy for your customers; and more.