Planning Your Business

In this lesson, we dig into the nuts and bolts of the business side of the brewery. We’re talking LLCs, expenses, attorneys, and how to avoid ego-driven decisions that can mess up the business. Among other things, we discuss: options for raising funds, including loans and selling equity; setting up basics such as website and bookkeeping without over-spending; choosing a partner; knowing and leveraging your interests and your strengths; planning conservatively for the “next likely step”; balancing the scale of your business and avoiding ego-driven decisions; thinking through what you want to do about food; and the benefits of hiring an attorney to help manage licenses and permits.