Wine

Born of companionship, curiosity, and confident risk-taking, this soulful North Carolina brewery continues to explore new creative interests while growing deeper roots in its community.

A smattering of craft breweries across the country are making natural wines—and it’s not just an afterthought. Here’s how they’re adding a widely popular beverage while treating its creation in the same way they treat their brewing: with intention.

At times, Odell Brewing in Fort Collins, Colorado, has flirted with becoming a major national player. These days, McGivney as COO and Smitty as CEO are looking instead to dig deeper locally, appealing to a broader base of drinkers in their regional market.

The programmer’s approach—test out a new thing, see if it works, then fine-tune and launch the update—has led Boston-area brewery Night Shift into a diverse portfolio of beverages and a flourishing distribution business.