Brewing Industry Guide Summer 2026

Whether you're looking to streamline operations, build stronger brands, or stay ahead of emerging market shifts, this issue delivers practical insights, expert perspectives, and real-world case studies to help your brewery thrive.

Inside, you'll find:

• Case Study: UPP Liquids: An established brewpub in Bend, Oregon, reinvented itself with an all-star brewing team and a diverse tap list that lets them flex their muscles.

• Hops Insider: Evaluate new lager hop varieties, separate shelf-life myths from reality, and explore how stronger collaboration between brewers and growers is shaping the future of hops.

• A War's Long, Costly Tail: How ongoing geopolitical events continue to impact brewery costs and supply chains.

• Going Lean for Slow Growth: Practical strategies for improving efficiency, reducing waste, and getting more from existing resources in a challenging market.

• Making Room for (More) Lager: How to find the space and time for lager without upsetting the balance sheet.

• Rise to the Occasion: From beach beers to boat beers and beyond, discover how breweries are winning by marketing occasions instead of beer styles.

• Shared Sales Reps: How to evaluate whether external sales reps are the right fit for your brewery.

• Are Small Beers Going Big?: Here’s why more craft breweries are trying out lower-ABV, “mid-strength” options.

• Quality Control: Enteric Bacteria: What to know about enteric bacteria, which are fine in our guts but disastrous in the brewery.

• And much more!

Packed with technical expertise, business insights, and practical strategies from brewhouse to taproom, the Summer 2026 Brewing Industry Guide is an essential resource for breweries looking to operate more efficiently, strengthen their business, and stay competitive in today's evolving craft beer landscape.