Design

Professional photographers, marketing experts, brewers, and social-media natives share advice on how to get more comfortable taking pictures of (and telling stories about) your beer.

From nostalgia and augmented reality to big cans and clear communication of flavor, here’s how today’s breweries are standing out on increasingly crowded retail shelves.

Two years of pandemic have altered hospitality and the beer industry in meaningful ways. Here’s a look at how COVID has—and hasn’t—shifted taproom architecture and design.

Gabe McKee, design principal at V Three Studios, explains how flexibility and reassuring design will help breweries prepare for the months to come and future events.

The times, they are a-changin’. Gone is the old startup mantra of “plan big for growth,” replaced by a lean “test the concept and grow with demand” philosophy. That's pushing equipment manufacturers toward innovative, scalable solutions.

Every brewery aims to express its personality through its taproom. Understanding how patrons enjoy these spaces can make or break a design project. Kevin Deabler, principal and cofounder of RODE Architects in Boston, helps to demystify the process.