Branding

Driven by nostalgia, hometown connections, and the chance to sell some beer at volume, a handful of independent breweries are successfully reviving long-lost local lager brands.

Pulling double-duty in terms of revenue and marketing, merchandise can be a lucrative source of extra cash for small breweries. Here are five strategies to sell swag that drinkers can’t wait to buy.

With careful planning and carefree beers, the New Jersey brewery took itself from a Shore town taproom to a three-state powerhouse.

Two Roads cofounder and brewmaster Phil Markowski has embraced hard seltzer as a beverage that has its time and place. Here, he discusses the development of their groundbreaking H2Roads hard seltzer.

After initially underestimating the challenge of brewing hard seltzer as well as its sales potential, Evan Price and his team at Green Cheek are taking the Le Squawk brand in new and more flavorful directions.

Our latest in a series on small breweries going beyond beer: From a young brewery built to anticipate the latest trends, the Lulz brand of seltzers finds success by embracing big flavor while shedding all beery pretensions.

Tech that can bring beer labels to life—with animation, music, information, stories, and more—may soon be affordable to even the smallest breweries.

Firestone Walker has experienced rapid growth over the past decade, and a driving force in that success has been the vision of cofounder David Walker. In this conversation with Jamie Bogner, he offers advice to brewers following their own trajectories.

In the last of a three-part series on trademark law for craft brewers, attorney John S. Miranda explains the unique challenges of researching and claiming trademarks in the field of brewing.

In the second part of a three-part series on trademark law for craft brewers, attorney John S. Miranda explains how to deal with government objections and the dreaded cease-and-desist.

Times change, the market evolves, and your brewery's branding may not be the great fit it once was. In this excerpt from their book "Craft Beer, Rebranded," Isaac Arthur and Cody Fague of CODO Design address that big question of when to rebrand.

Some breweries are sharing their brands with food companies for mutual benefit.

While the liquid itself will ultimately decide whether customers come back for a second pint, it’s often the style of beer and its name that first get a drinker’s attention.

Craft Beer & Brewing Cofounder/Editorial Director Jamie Bogner discusses the broader meaning of a brewery brand and how you can craft a story that people care about.

Whether you’re updating an aging brand or creating a fresh brand from scratch, here are some fundamental considerations for creating brands that connect with your audience.